Branding Guidelines
Color Palette
| Name | Hex Color | Notes | |
|---|---|---|---|
| Dark Blue | #3A405A | Primary | |
| Light Blue | #AEC5EB | Secondary 1 | |
| Salmon | #E9AFA3 | Secondary 2 |
Logo
Ark uses a stylized arch has its logo. Each corner has one of the three brand colors and forms a gradient throughout the arch and blends into the other colors.
Standalone Logo
Logo With Wordmark
Ark vs. SFC Ark
"Ark" as one word with the "A" capitalized should be used if at all possible.
In the event that Ark may be confused with another service, or is used in a location in which the participants have no familiarity with Student For Christ (SFC), the name "SFC Ark" may be used.
If "SFC Ark" is used, the letters "S", "F", "C", and "A" must be in uppercase, with remaining "r", and "k" being lowercase.